Making emergency first-aid tools intuitive, intelligent and inclusive.

Problem

Emergency First-Aid Tools are primarily designed keeping Medical and Military Personnel solely in mind. Aristeia aims to change that. Creating Emergency Tourniquets that enable an even a regular citizen to save victims from excessive bleeding. It was important to create an Identity that reflects the product’s simplicity, intelligence and ease of use.

A Brand Identity that is simple but holds a relevant connection to Aristeia Tourniquet. 

 A simple arrangement of shapes that echo the product’s simplicity. The colours aim to provide a sense of care while maintaining a bold demeanour. The typography marries humane characteristics with technological precision: Precisely mirroring the brand’s core values. The identity is further translated into digital as well as print touch points.


















Typography

A simple arrangement of shapes that echo the product’s simplicity. The colours aim to provide a sense of care while maintaining a bold demeanour. The typography marries humane characteristics with technological precision: Precisely mirroring the brand’s core values. The identity is further translated into digital as well as print touch points.

Oslo
close this

Want some more?

Itch Design Sprint

Belys

Sobo

Easy go

Aristeia

We innovate health through emergin tech - Boneprox