diversity, integration, equality

 
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PROBLEM

LIM is a non-governmental organization that works to promote immigrants' participation, trust and belonging to Norwegian society. The organization wishes to act as a speaker of liberal and secular values and counteract segregation of society on ethnic or religious grounds. LIM's overall goal is a peaceful and inclusive society, where the individual's universal right to freedom and dignity is safeguarded.

 
 
 
 
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SOLUTION

We created a Brand identity that highlights that people are the focus of the organization. The logo uses rounded edges to create a friendly, humane and warm brand. With the "i" representing the people in center of lim and the heart shaped m illustrates lim's full hearted approach and belief in its values. 

 
 
 
 
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