LIM is a non-governmental organization that works to promote immigrants' participation, trust and belonging to Norwegian society. The organization wishes to act as a speaker of liberal and secular values and counteract segregation of society on ethnic or religious grounds. LIM's overall goal is a peaceful and inclusive society, where the individual's universal right to freedom and dignity is safeguarded.
We created a Brand identity that highlights that people are the focus of the organization. The logo uses rounded edges to create a friendly, humane and warm brand. With the "i" representing the people in center of lim and the heart shaped m illustrates lim's full hearted approach and belief in its values.
A simple color palette that employs a deep sky blue as it's main color. The different shades show the depth of the project. The red and green support colors join together with blue to create to create a bold and strong visual identity that represents Lim's bold vision and message.